Design Lead at CustomMade, 10.12 – Current
Lead contributor to a small UX/Design team in a fast-paced, data-driven, startup environment. Manage the look and feel of the CustomMade platform, both mobile and desktop experiences. Responsible for the initial creation and continued maintenance of the CustomMade branded UI toolkit. Employ UX thinking to create functional and on-brand design solutions. Manager and mentor for junior design staff. Direct and produce a range of design executions including mood boards, style guides, wireframes and finalized design compositions. Collaborate with Product and Engineering teams to construct solid product features and increase conversion.
Art Director at Isobar, 05.11 – 10.12
Part of a large design team at an international advertising and interactive agency. Managed visual creative on several accounts. Worked with account teams on globally visible, cross-platform brand experiences. Participated in brainstorm sessions, pitch initiatives, and client presentations. Created experiences that translate across multiple platforms and devices. Daily client contact and delivery of design presentations for client review. Collaborated with Experience Designers and Creative Directors to raise awareness and accessibility of client brands.
Art Director at BlueLuna, 10.09 – 05.11
Managed all responsibilities of the design department at a small and skilled interactive agency. Worked with a large variety of clients, aided in the creation of a solid design process, and generated best practices documentation. Developed strategies and planning documents for large budget projects. Use of superior time management skills to handle heavy workloads. Took projects from planning to UX to visual design, and worked alongside the development team to produce user-centric
Interactive Designer at BigBad, 07.07 – 11.09
Worked and collaborated with a team of Strategists, Information Architects, Designers and Developers to create strategically driven online experiences. Conceptualized design templates for large scale, CMS-fueled websites. Supported the Art Directors by creating graphics, maintaining style guides, and participating in design reviews. Interpreted wireframes to develop a standout vision for each site design, while remaining mindful of the user experience.
Junior Art Director at Rattle Advertising, 02.06 – 07.07
One of two artists at a small advertising and design firm. Worked alongside writers and accounting professionals. Used creative thinking and problem solving skills to generate branding for a wide range of clients. Handled the weekly updating and output of ads for several New England publications.
Graphic Designer at Walt Disney World Entertainment Design, 05.05 – 01.06
Worked with a team of scenic designers to create set pieces for Disney’s theme parks and special events. Developed environmental graphics for themed areas. Communicated with vendors and clients in order to direct project from concept to development, and prepared files for final print production.
Becky Caponetti Design, 01.05 – Current
Design, development and consultation for a range of Boston-based marketing and interactive firms. Companies include Viridian Spark, Fresh Tilled Soil, Genuine Interactive, The Little Big Company, Qwobl, Marketing Drive World Wide, and Kelly’s Roast Beef.